The story will begin on FaceBook: facebook.com/groups/WIFTNashAcademy
SO WHAT IS TRANSMEDIA STORYTELLING?
“Transmedia – or Now Media as I’ve come to call it from time to time – storytelling is the art of telling a story or multiple stories across different media platforms, in such a way that the stories are not merely copies of each other but differ. The stories support each other over the different platforms and base themselves in a common story world. Together, they offer the user/viewer/audience a greater, better and more engaging experience.” – Simon Staffans
Movies are generally considered a dominant form of entertainment, but increasingly, filmmakers – even studios – are seeing that it can be so much more. They’re seeing that an audience’s experience of a film can extend beyond the borders of the screen through the creation of Transmedia Storytelling.
Transmedia Storytelling can be:
- An extended artistic expression of an anchor medium like a movie
- A marketing approach to build buzz and pre-engage an audience
- A way of building a deep and powerful audience loyalty
- A way to create an involved community around your story
Transmedia does more than tell a story a different way – it creates a dynamic, interactive audience experience.
If you are a writer, director, or producer you know that a lot of the things you love about a story sometimes ends up slashed from the script – or deleted in the editing process. Good stuff you have no way to fit into your film. What do you do with all that good stuff? You use it to create a story world – and then you invite your audience to come in and play.
I think adding this to the WIFT Academy will introduce filmmakers to the new age of storytelling that will enrich and expand the impact and reach of their films.